Branding Guideline
Use this page as a practical template for visual identity, brand voice, and logo usage rules.
Logo Variants
Next IconsMinimum clear space
Maintain clear space around the logo equal to at least 50% of logo height.
Minimum size
Do not render the logo below 28px height in digital interfaces.
Background contrast
Use the default logo on dark surfaces. Ensure sufficient contrast at all times.
Color Palette
Neon Lime
#bffb4f
Primary accent, CTA, focus
Deep Charcoal
#121212
Main background and surfaces
Graphite
#111111
Cards, elevated containers
White
#ffffff
Headings, high-contrast text
Brand Font
Google Sans Regular400
Google Sans Medium500
Google Sans SemiBold600
Google Sans Bold700
Project Resources
Typography
Heading Style
Build with clarity
Body Style
Use short, helpful sentences that communicate technical value quickly and clearly.
Brand Voice
Do
Use concise and confident language. Keep statements practical, direct, and focused.
Avoid
Avoid vague claims, excessive hype, and copy that hides practical value behind buzzwords.
Implementation Notes
Keep all logos and visual assets centralized in one source folder and version them with clear naming. Before publishing updates, run a quick review for spacing, contrast, and consistency across website, docs, and social media headers. This will ensure a consistent brand experience for users and help maintain brand integrity.